Google Changes Policy - Demographic Bounce Prohibited - Will the US Real Estate Market Be Dramatically Affected?
Search giant aligns with check? - Updates its policy: In the near future, it will no longer allow to target ads in the field of real estate, employment and credit according to demographic data.
The search engine giant is updating its advertising policies on housing, employment and credit, the company's headquarters announced in these days of June.
The update will lead to the removal in the near future of an existing vital tool in the field of job, housing, real estate and credit awareness ads in the US and Canada. After the change, you will no longer be allowed to use the world's leading search engine for positive or misleading ads based on demographics - gender, age, parent status, marital status or even targeting.
The company has announced that it is leading a technological change move that could first and foremost affect North America and that could have significant impacts as a result, Among other things, as mentioned, about the real estate market in the United States.
The change is expected to "begin as soon as possible and by the end of 2020 at the latest," the company's headquarters said.
In this context it is worth mentioning that the second media giant, Facebook made a similar move, about a year ago.
Also, this update joins a string of additional targeting bans on Google, by: race, religion, ethnicity, sexual orientation, national affiliation or any disability. Presumably the above move is a line alignment and response (among other things) to the current state of affairs in the United States, which includes a popular uprising.
The move is in fact already on the way to launch: Relevant advertisers in the real estate, housing, employment and credit fields will be notified of the potential impact on their campaigns on Google, in the coming weeks.
Digital expert Ginny Marvin argues that "this change comes amid the recession caused by the Corona virus climate, which disproportionately affects minority communities and increases calls for action to address what it calls 'systemic racism', and is also resonating these days with the movement. "Black-Lives-Mater".
Google, on the other hand, claims that it is "working with the U.S. Department of Housing and Urban Development (HUD) on these changes even before the outbreak of the virus and the onset of the recession."
Whether Google planned the move anyway as it claims, and the current climate in America urged it to do so, these changes may in one way or another affect various arenas including directly the US real estate market, which in recent years has been driven by a set of tools that will partly , At least in the coming years, disappear from the world.
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