# Entrepreneur of the Week_Amiram_Gutfreed
# Entrepreneur of the Week_Amiram_Gutfried .
# Post 5
Diversification in the investment portfolio
Hello friends, today I want to address an issue that is seemingly obvious but many forget it. The issue is the diversification of the investment portfolio.
The phrase familiar to all of us says not to put all your eggs in one basket. And what is meant by real estate investments or investments in general. Human nature causes us to cling to the familiar to the known and to what has succeeded us.
I see an investor who has invested in a multi-family, for example, the investment is going well, he has swelled another amount of money and he runs to the same place and invests in another multi-family there.
When an investor comes to me for a consulting meeting I always emphasize that it is important to diversify the investment portfolio not to invest all the money (of course the alternative is the ability and ability) This product or country Part of the investment can be the US part in Europe in different species, and also in Israel.
To diversify with private properties, income-producing properties, etc.
Notice what happened this year to an investor whose entire investment was in the US The strengthening of the shekel against the dollar which was over 10% in 2020 mimics all (or most) of the return to investors. However an investor who has invested part in the US and part in the UK for example. Investment in the UK has not been met by exchange rate changes.
Investors who have only invested in commercial properties or offices may also have been hit this year because of the closures.
In summary, diversifying the asset portfolio is always important in order to maximize investment confidence. And when I say diversity also refers to the type of property for investment also in place of the property and more.
Amiram Gottfried
Real estate wisely.
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