Introductory post - Rinat Reuveni Lerner
Entrepreneur of the Week Rinat Reuveni-Lerner # Post 1
Then I told him "I do not care about anything, leave everything - move to Texas"
I said this sentence to my husband on the night of February 2, 12 in the suite of the Hotel La Meridian on La Rambla in Barcelona.
We went to Barcelona to celebrate my 40th birthday, to break away a bit from the rat race. Although it is quite corny, but this disengagement sometimes brings insights that are followed by decisions from years of life - there are those who will call it "age crisis 40 .." ????
Nice to meet you, my name is Rinat Reuveni-Lerner, 43 plus years old, mother of 4, a pharmacist in the previous profession and a real estate wife and realtor in Austin Texas.
In the coming week I will introduce you to me and my work and deeds in Austin, Texas - this is the place I live and breathe and about which I can and am happy to tell.
I want to thank the forum moderators who gave me the privilege of being an entrepreneur this week. I read all of you posts here and it's so inspiring to fly and do too - so this is also an opportunity to thank you, all the participants in this community, for being inspired.
My flirtation with the business world began when I accompanied my dad setting up and selling a business, succeeding, failing, and reinventing himself countless times. I was always told to go and study a profession, and so I did, I studied pharmacy at the Hebrew University, and while studying I started working at Super-Pharm. I quickly became obsessed with the business side of pharmacies and progressed rapidly up the ladder (did anyone say hard work?) Until I became the owner of my own branch (in Super Pharm it is called “Fellow”). It was a business school - inventory management, huge team management, customers and customer service, finances, balance sheets, suppliers, agents, negotiations, meeting goals, etc. But something was missing, I want to continue… But where? After 15 years I returned to Super Pharm “the keys”, everyone around me thought I was crazy or had some stroke, but I could not see myself retiring when I did the same thing for 45 years !!
Then, life had other plans. Pregnancy, twins, construction in Israel with a bankrupt contractor סט Fast Forward - I am a mother of 4, with one-year-old twins - no choice, return to my comfort zone, work as a district pharmacy supervisor at Clalit Health Fund, responsible for 37 pharmacies. I actually did not move anywhere. Life is good, 2 nice salaries, trips, 4 stunning kids… But, something is missing, it is clear to me that we are in a “cage of gold” and that is really not the economic freedom we are looking for.
Back in Barcelona, we get a call from my husband's job “Want to come live in Austin? "We need you there", he did not want - excels, calculations, and what is wrong with us in the country…. Then I told him "I do not care anything, leave everything - move to Texas" ). Three months later, we land in Austin for a new life - begin to understand who is against whom, meet new people, places, friends, the children adapt, and the thought begins to nest in me .. So what now? what am I doing here? what did I do??
The pharmacy license is very complex to convert here and do I even want to? Maybe it's time to see what else I can do? What am I good at?
I'm good at people… of all kinds… I'm good at managing teams, projects, moving things forward, operating - what do you do with it? And how do you even get started?
And this understanding suddenly, that you actually thought you had good English and suddenly you barely understand what the cashier at the supermarket is telling you in a Texan, heavy southern accent…
And the email you sent to a school counselor is considered too aggressive here, even though you used all the polite words you know in English…
Later I will share what is the connection between pharmacy and real estate? What is it about Austin that made it the hottest thing and was there another chance left? Is it possible to trust Zilo? Why do I even need a broker and what does he do? Spoiler - more than you think and some more tips and stories from life….
Have a lovely week for all of us and see you later,
Rinat
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