# Entrepreneur of the Week Liat Gottfried
# Post 5
As you remember I am an organizational consultant, my "secret" is that I combined all the knowledge I have about project management and assimilated it in the business of Noa (Noa Cohen Shabtai) and mine, everything I knew about how to achieve goals, how to build efficient processes and supportive Excel tables, how Produce the right coordination of expectations with my partner, how I deal with challenges and disagreements.
I realized that my experience in learning new areas both comprehensively enough to improve them but also fast enough to give value to the organization is invaluable. This is what I did 6 years for other organizations, so this is what I did for myself! And the truth is, it's much more satisfying, so I learned that basically nothing we learn is lost.
The main part of our activity progress is the special type of partnership I have with Noa, because she has a lot of experience in real estate, both in Israel and in the last year in the US we have a very strong back for rapid development, she is like a moving operating book, and she knows how to create The right relationships with the right people at the right time, thanks to her connections we reached amazing off-market deals, she taught me both about real estate matters and technical issues with tremendous professionalism, but also about soft topics, like uncompromising honesty, and direct communication without filters and without ego, How sometimes to be hurt and admit my weaknesses because she allows it to herself and never judges me but just pushes me forward, wow how I won with her! Everything that happens to us would never have been possible in this way had it not been for this partnership embroidered skin and tendons. It's amazing how a relationship that seems completely random at first can make such a difference in our lives (we met on a trip to New Zealand during the initial Corona period somewhere in 2020) 🙂
Why did we choose to invest in Cleveland?
Low entry price, at 150-100K you can buy a house including renovation, which means that almost anyone can, especially if there is one or two partners it is a sum of money that almost anyone can "scratch"
You can also close good deals from the market, which means you do not have to rely on wholesalers or mix too much to get started.
Yield (net) completely revolved in zones B and C of eight nine percent for rentals and twice as much for flips.
We started with a cute off-market rental, the closing was delayed and delayed and lasted 4 months, during this time we put money in and waited for the closing but did not stop, entered into two more rental deals and at the same time made three escorts one for rent and two for flips where we are full partners, this strategy allowed us always In activity and always with a hand on the pulse in the market, because as we have learned to leave the market for a few weeks there is a price, the market is constantly changing, and to be able to follow it and to be able to maintain continuous and serious relationship with intermediaries. Perseverance and consistency is the name of the game.
The original plan was 6 rentals, 2 flips and then we would start borrowing but in life as in life, almost everything happens upside down and so it turned out that even though we had not yet directed or looked for who to borrow, the escort found us. An investor who today is also a friend turned to Noa and asked for an escort. We hesitated a bit at first because we felt like we were at the beginning of our journey in the US, but his faith in us, when he knows exactly what our experience is, also helped us believe in ourselves and we made amazing deals together.
What guides us as escorts:
Sincerity and full transparency
We will never offer an investor a deal that is not done ourselves.
Should be fun !!! Therefore we choose to borrow a little and only when it feels right and pleasant for both parties.
These days we are interested in new strategies like new construction, and AirBnB and not inferior for a moment (in the metaphorical sense, in practice we are actually completely inferior :)) and still strive to get one more escort this year.
Thank you for all the comments and messages in private, you warmed my heart and just for that it was worth being exposed like this, even though it is the most intuitive to me, so thank you for making the process so fun!
See you in the last post tomorrow :)
Pictured is the rental that started it all!