How to rent an apartment easily: Added value to the apartment
# Entrepreneur of the Week: Giving Her Loves # Post 3
How to rent an apartment easily: Added value to the apartment
A year ago, a friend of mine decided it was time to leave the old car and upgrade to a newer car.
As a couple from Eilat, the best option was to go up with the old car towards the center of the country and look for a new car for us.
The drive to the center was a nightmare. A rainstorm caught us all along the prairie road and sodom rounds. The wipers of the vehicle, which have not been operating since the day we bought the car,
Just refused to clean the windshield and left me to use every millimeter of my brain to concentrate on driving.
We got to the center, the sun was already out and we were pretty happy already from the first vehicle we saw. Although the vehicle came out normal on inspection, we decided that there might be room to inspect another vehicle. We got back into the seller's car, with which we drove for inspection, and started driving back towards the city.
Then it started to rain, and the car salesman turned on the wipers. I assure you we have never seen such wiping ability in our lives. That's all it took for us to start a bit of negotiation, to reach a price that would make us give up checking on more vehicles and close the deal.
Why am I telling you about our new vehicle with these insane wiping capabilities?
Because this is an example of how talking so small and marginal can have a huge impact on our decisions.
We never know what's going through our tenant's mind. Some tenants will refuse to rent the apartment from us because of walls we were too lazy to paint and thought they would not pay attention or because we did not clean the apartment properly after the renovation (you will be surprised how many investors make this mistake).
The thing here is that no potential tenant will come and tell you that. Most of the time they themselves will not understand why they dislike the apartment, but left it with the feeling that it just did not come to them.
Our goal as landlords is of course to bring to market a clean, tidy and bright apartment that will make the tenant feel that apart from the transition which is difficult on its own, he should not bother with cleaning and replacing toilet seats.
Beyond that, we want to give our tenant added value to the apartment, which as I mentioned at the beginning of the post, does not necessarily have to be expensive.
When potential tenants come to my apartment, I do two things:
One is to pour a little floor cleaner with a good smell, to give a feeling of cleanliness.
The second is to turn on the TV and start Netflix.
"Oh, it comes with Netflix?"
Obviously! After all, it does not cost me a penny. I pay 60 NIS for a subscription of five users, enjoy the subscription myself and can cover 4 more apartments.
It can also be a coffee machine or a juicer you put in the kitchen, a walker in the living room, a closet with interesting books or a bedside tablet.
Remember: we can analyze the market, figure out who our tenants are and what their preferences are, but we can not really be inside their head. Go know how the wipers of their old car wipe.
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