Holsling is the best and most profitable real estate strategy out there!!!

#Innovator of the week Yaron Yitzhak #Post 4
Beauty,
Now that I have caught your attention, (befitting someone who deals a lot with marketing and advertising - a significant part of Holsling) I can reveal that I lied in the opening sentence.
In real estate there are many more great and equally profitable strategies.
So what is wholesaling and why did we choose it?
In a nutshell, Holsling is a strategy in which the entrepreneur actively looks for a property owner with a high motivation to sell, he signs him on a purchase contract and sells the right to purchase (actually the contract itself) to a final buyer at a profit.
And the reason why we decided to move from Flips to Holsling is very simple, when we deal directly with the owner of the property and sign him to our contract, we control the transaction and can choose what to do with it according to the numbers and there is also the interest of maximizing the profit by saving another brokerage fee.
Now you're probably thinking "Oh, so he's actually a real estate agent", conceptually you're right, but practically, absolutely not.
Behind a typical wholesale transaction there are many operations that require diverse knowledge in many different aspects such as transaction analysis and the local market, understanding of renovations and costs, sales and negotiation skills, knowledge of marketing and advertising and not a little technical knowledge necessary for all the different systems and services that we wholesalers use to make all this happen .
Another and very, very important ability for Holsler and in general, is creativity.
As I have already said, we are looking for homeowners with a high motivation to sell, and in other words, a really good reason when quite often, the same reason is a particular problem that the seller has that forces him to sell - there can be many reasons such as wanting to live in a smaller/bigger house, relaxing due to work, A seller who does not meet the payments and for more dramatic reasons such as a situation where the house is in the process of foreclosure, the accumulation of high taxes that cannot be paid, divorce, death and even a health condition of the home owner or a family member that forces the owner of the property to sell in order to finance the treatments - believe me , we heard it all.
We already talked about creating deals that are WIN WIN for everyone involved, remember?
So here, too, for the seller who is forced to sell his house due to the same problem, often in need of cash and fast, one of the questions we ask the sellers to understand their situation is, "How soon would you like to close?" Or in other words, how much should you sell/the money.
The solution to the seller's problem will not always be to sell the house quickly and for cash, our job as wholesalers is to understand what the real problem is for the seller and try to solve it for him so that everyone is satisfied - this is where the degree of creativity of the wholesaler comes to the fore.
The more creative you are in providing the solutions, the more successful you will be!!!
For the purpose of one wholesale transaction, a lot of operations are needed, but no less complex software, systems and internet services, and here I will take the opportunity to thank and give credit to my partner Shlomi Yitschak who manages this whole system with crazy diligence and professionalism (however, a computer freak and a gifted high-tech person) without whom I would be forced To go and knock on people's doors and ask them if they want to sell and risk being bitten by a rottweiler at best or a shot-gun encounter at worst ???.
There are two approaches in order to reach those motivated sellers:
The PUSH approach where you are the ones who initiate the initial contact and look for "the one" - whether through cold calls, RVMs, an SMS campaign and more.
The PULL approach - advertising (usually sponsored) on Google, Facebook, a promoted website, landing pages and more where the sellers will contact you.
Each method has its advantages and disadvantages.
So you already understand that there are quite a few systems in use, but how do you manage to master everything?
For this you must be organized, planned in advance and manage your time like a sergeant at a rookie base on an OCD platform.
For that matter, with us, every conversation, meeting with a seller (by phone for a quote or Walkthrough with BOOTS) is entered into a diary that is synchronized with the CRM.
So are the price offers, signed contracts, closing dates, employee salaries and all documents and information relevant to the transaction and the business in general.
Finally and briefly, because I really have to go back to work - this week we have 8 contracts to sell and the hand is still tilted? For anyone who is interested in the real estate industry, these are the 4 questions you must ask the potential seller to understand his level of motivation to sell the house:
1. How is the house? - Tell me about the house in brief, have any renovations been done on the house in the last 10 years (some also ask about the last 5 years).
Also ask about the condition and age of all the major systems in the house (electricity, plumbing, roof, air conditioner, house foundations, FURNACE, water heater and more).
The more work the house needs - the seller will understand that he has to lower the price.
2. What is the reason for the sale - always ask open questions, the kind that will make the seller think, open up to you and share what the real reason for the sale is. Most of the time try to be quiet and listen (the 70%/30% rule).
3. How soon would you like to close?
4. What is the asking price? How did you arrive at this price?
Hope I was able to shed some light on our real estate world, you are welcome to continue sending questions privately,
We will be happy to answer any question.
Thanks again for listening and all the support and see you in the next post.