#Post2 – Strategy Above All: How We Realized the Tools in Real Estate Are Meant to Serve Us, Not the Other Way Around
In the first post, I shared who we are and what we’ve done over the past three months.
Now I want to talk about something much more important — how to build a strategy that stands the test of reality and aligns with your company’s long-term vision.
For us, this began back in the army.
While still in uniform, sitting in the command center during shifts, we started thinking about our vision for the real estate world. Our plan was simple:
Buy good properties in good areas and hold them until retirement.
When we discovered the BRRRR method, we shouted “Eureka!” — convinced we’d found the perfect strategy to quickly build a portfolio of dozens of properties.
On paper, it looked flawless:
Buy below market value → renovate → increase value → rent it out → refinance → repeat.
On social media, it always looks like everything “works.”
As young and ambitious beginners, of course, we believed it.
We didn’t know how long it would take, what it would require, or what that lifestyle would even look like. All we knew was that it seemed to work for others.
And that’s where our real journey began — figuring out how to build the foundation of a real estate company that could actually achieve the goals we set.
The Financial Reality Check
One of the first questions that came up was:
Where will we get the money to fund the company?
How will we survive for at least a year without side jobs? Because, at the end of the day, you still need to live.
So before anything else, we realized two things:
To succeed, we’d have to go all in — which meant saving enough for at least a year of living expenses so we wouldn’t have to juggle jobs and stress.
We’d need significant starting capital for the company itself — to give it a real chance.
Then came the big question:
How could two guys in their early twenties, planning a long trip to South America, possibly save that much?
Here’s where something clicked — something not enough people talk about, especially at our age:
Precise financial planning.
We built an aggressive savings and investment plan.
We made a conscious decision to “put our heads down” for two years — even working side jobs during our army service — spending nothing unnecessary, investing every possible shekel toward our goal, and using different investment channels to grow our capital.
That’s what allowed us to enter the game at the right moment — calm, focused, and ready to go all in.
The Harsh Reality: BRRRR Wasn’t for Us
Once we were ready, we started analyzing deals — 14 hours a day, every day.
And then came the slap in the face:
The tool we chose — BRRRR — simply didn’t serve our strategy.
Not in Texas.
Not in today’s market.
Not with high interest rates, high property taxes, or DSCR ratios that didn’t make sense (something many “influencers” conveniently skip mentioning).
After deep analysis, we realized that in the current market, a BRRRR deal would leave us with at least 10% equity trapped in the property, minimal cash flow, and huge time and energy investment — for a single property that wasn’t new, scalable, or aligned with our long-term vision.
That was the moment we stopped and reflected.
We understood that tools must serve the strategy and vision — not the other way around.
The Pivot: Creative Finance
So we changed direction.
We dove into the creative finance world — learning Subject-To, Seller Finance, Wraps, and the Morby Method.
We realized these tools could help us achieve our goals much faster and more efficiently.
Since that shift, our focus has been razor sharp — and it’s paid off:
6 deals in 3 months (with 2 more in progress).
What’s Next?
In the next posts, we’ll dive into:
What Creative Finance really means — in simple terms
What our deals look like — when it works and what to watch out for
Real examples of deals and what every creative finance deal must include
Sounds interesting? We’d love to hear your thoughts in the comments!
You’re also welcome to join our Creative Finance Community on WhatsApp 🧠
where we share insights, updates, deal breakdowns, and live discussions on everything hot and relevant in the field 👇🏻👇🏻
Join the group
See you tomorrow!
