Price Per Door Fallacy
The mistake that causes investors to buy junk and feel smart There’s a phrase that keeps repeating:“I bought for $70,000 per door, what a crazy…
Author: Naor Gozlan
Loan-to-Own Strategy
When the lender doesn’t actually want you to repay the loan Most investors operate under one basic assumption: the lender wants them to succeed. That…
Anchored Pricing Failure
When the price in your head ruins the deal Most property owners don’t lose money because of the market—they lose because of one number they…
Appraisal Anchoring Effect
When your property value is stuck in the past You can do everything right—buy well, improve the property, raise rents, stabilize the asset.And then comes…
Cash-Out Refinance Illusion
The illusion that quietly wipes out investors’ profits You think you pulled cash out of your property and made a smart move.In reality, that’s often…
Cap Rate Compression Trap
The trap that makes investors think they’ve made money—when they’ve actually accepted lower returns for higher risk If you look at a property and say,…
Yield On Cost Drift
The reason your deal looks good—but is actually dying slowly If you think your property is improving over time just because rent is going up,…
Fixture Filing
A lesser-known concept from the world of financing and collateral in U.S. real estate. Usually, when equipment or systems are physically attached to a property,…