Why Nashville

For over a decade, Nashville has been a leading growth city and consistently one of the most sought-after real estate markets in America. Currently, about 120 people move to Nashville every day.

Yes, the city is already quite expensive, and entry prices for investors are relatively high, but the returns and appreciation match, and the market here requires patience and a well-connected agent. If a good deal comes up, you need to be ready to secure it before another buyer, because the market is saturated with aggressive investors who have strong financial capacity and flexibility.

How to get started?

You must physically visit the city, find an agent who is top-notch, and learn the city and its dynamics. Never just open a map and search by price range—it’s very misleading. Sometimes, the difference between two neighborhoods separated by just a street is critical!

What types of investments work well in the city?

Nashville is not a city for flips. It’s a new city full of new construction, which is where the money is—through development, construction, and sales, or alternatively, you can rent out new homes and build a portfolio.

For rentals, first-year yields are roughly 5.5–6.5%, and they increase every year due to high demand.

Keep in mind: Entry prices for a rental home start around $450,000–$500,000 minimum.

For construction, the minimum total investment is about $1.2M for land and building two homes on it.

The profit percentage from construction ranges between 18–25% for a project lasting just under a year.

The more financial capacity you have, the higher the returns. For example, in certain areas of the city, a $3M total investment could yield 28–33% return per one-year project.

Nashville is a desirable city, full of music, glamour, culture, and nature. However, you must understand the local work culture:

Kindness, reputation, and trust matter. A handshake means everything.

Negotiation is not aggressive like a spice market in Ashdod on Wednesdays—people respect each other.

If you lack capability, don’t try to force things.

If you decide to try and have found an agent, don’t expect everything for free. Reward them accordingly. Here, money is made together with a positive approach. In other places, the approach is more aggressive and competitive—but that’s not necessary here.

Build a long-term relationship and grow together; otherwise, it simply won’t work.

This is the business mentality here. That doesn’t mean I’m not aggressive in negotiation—my approach is creative, and it’s important to build rapport with the other party; otherwise, there won’t be a deal.