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#Innovator of the week Nitai Binaminov #Post4
After I dug yesterday about perseverance, and tried to explain why perseverance will always beat talent and breaking away from dependence on results will help you persevere, today I will try to dig (a little less) about one of the magics that perseverance creates: uncertainty.
It is impossible to persevere and always feel comfortable and safe.
One of the things that will separate an entrepreneur from a non-entrepreneur is the ability to feel comfortable with uncertainty. And the truth is, if you are honest with yourself, you will admit that there really is no such thing as certainty.
Therefore, an entrepreneur will know how to feel comfortable with uncertainty. A non-entrepreneur will feel threatened by uncertainty. There is no good or bad here and there is no judgment here. Really really not. But the interpretation of situations of uncertainty is so critical.
If you feel comfortable with uncertainty - you will react to the situation with one type of actions. If you feel threatened by uncertainty - you will react to the situation with a completely different type of actions. The ability to feel comfortable in a situation or period of uncertainty is super important.
Often, the first thing we will try to do in a period of uncertainty is to return to a place we know. If something is not clear to us or does not go our way, it will be much more comfortable and easy for us to return to the familiar place. The problem with returning to the comfortable and familiar place is that it prevents us from persevering, and thus moving forward.
If a property I bought does not work, it will be much easier for me to sell it at a loss and say "thanks, flips (or any other type of business) is not for me".
When I started marketing businesses through video, I had clients who were not the most happy. They did not get the results they expected. Although there is a coordination of expectations and although, like in real estate, it is impossible to guarantee a return (or in this case, inquiries from potential customers), there was a certain disappointment. I could at that moment say that I don't know how to market businesses, and I don't know how to build a marketing strategy. I started to think if what I was doing was right, and everything suddenly seemed difficult to me and I had a hard time understanding why and how I was even setting up a business like this. I forgot all the businesses I helped them with.
It was a time when I didn't understand where I was going, and I thought I could easily go back to work on the other things I already knew how to do super-blind.
On the other hand I left these other things to establish something significant and greater; To help more people and businesses grow and grow; To better connect with my vision (which I talked about in #post2)
Later, when I started doing real estate as well, I met exactly the same feelings. And I realized that this uncertainty is critical to Allah. It's not meant to tell us things aren't working. He just came to make us even more precise.
He came to tell us to stop, see what is not working, make adjustments and adjustments, and continue. True, it's not easy to lose money and customers, it's not easy at all. Especially for people who have very large families and obligations.
There is no doubt.
But the price of being an entrepreneur and achieving great things, such as having a positive impact on other people, financial independence, developing consciousness, and the like, is to feel comfortable in situations of uncertainty. Understand that there is a solution to everything but I don't always see it right away.
If we don't feel comfortable and whole in such situations, we will destroy our perseverance muscle and return to where we were.
* By the way, again, this is not a bad thing. Sometimes people realize that the place they were in is what is right for them. And sometimes people need to go back several times to get the confidence to feel comfortable with the uncertainty and move on. Because it is also a muscle.
Last week I went to an investment conference in Turkey.
For a long time I wanted to go to an investment conference abroad. After being at dozens of events and conferences in Israel and meeting hundreds of people in the world of investments and real estate in particular, I wanted to experience something different, to meet people who do what I do but in other countries.
A very valued friend told me about the conference in Turkey and invited me to join.
He also told me that the conference was going to be in Russian.
I dont know Russian.
And he also made me understand that he would be busy and not always available there for me.
Harshov?
I asked the friend what awaits us there, and he told me that there will be one day of the conference and a second day of fun activities for the guests of the conference and a Tuesday of Stelbet. And that's it, back home.
I decided I was coming because I decided I was going to be okay with it. I was sure within myself that I would manage. I knew I was going to meet more people and make more connections and relationships. I didn't even know in depth what the details of the content would be discussed because the content was in Russian. And I didn't bother to translate it at all. I decided I was going to be completely comfortable with this uncertainty. I come to learn what I can, meet people and have fun.
I landed, settled in the hotel I booked, met my friend and we went to the conference. There were dozens of people there, and everything was in Russian.
I started talking to people in English, nobody understands me.
After several attempts, I realized that it was easier for me with the younger ones. Not because they knew English, but because they had a clue about technology. They showed interest in talking to me because I was different in landscape and they introduced me to the crazy feature of Google Translate that allows you to have a dialogue in different languages (amazing feature. Wow, try it). Thanks to the conversation with them and the discovery of this feature, I was able to get back to the adults who didn't understand me at first (because they don't know English) and talk to them with the help of the feature I discovered from a person who was standing 3 meters away from them. And that's how I made more connections and helped older people communicate in a way they didn't know.
After having to speak sign language or Google with 10 different people, I finally got to someone who knows English. And not for nothing, the owner of a construction company in Canada who knows the American market well, where I happen to work as well. After that I met more people who know English.
All in all, after the first 2-3 people I tried to talk to and failed, I could say "Well, I messed up, nobody knows English here. What am I even doing here? why did i come How does this whole thing benefit me? I'm not connected here at all.' I also had no idea what really awaited us in the program. I just knew that the day after the conference they were going to do a fun activity (rafting, ATVs in the field, a trip on a mountain, etc.) and I have no idea where, when, how.
But the people I met helped me learn and enjoy. But even without them, I would be fine. So it's okay, I didn't understand everything. Let's say I understood a tenth of the content there, fine. But I created experiences with people with similar mindsets and interests to mine without knowing their language.
How easy it is to feel uncomfortable in a state of uncertainty.
Once we understand that the real and powerful security comes from within us, and not from the salary or the house we live in or even from our occupation or the language we speak, we will be much more comfortable. Even in very uncomfortable and difficult situations.
(In the picture - after I learned how to row in Russian)