Introduction

#EntrepreneurOfTheWeek – Omer Matityahu
#Post 1

Hello everyone, and thank you for the invitation and for the opportunity to participate here again as “Entrepreneur of the Week.”
For those who haven’t come across my previous posts, I’ll start with a brief introduction and then dive into the more interesting parts.

My name is Omer Matityahu. I’m married to Dana and a father of twin daughters, living in Tel Aviv. In my free time, I play bass in a band and perform occasionally, and I never miss my four weekly bike rides—on the road or off-road.

My entrepreneurial career began about 20 years ago when I entered the high-tech world as a founder. Over the years, I’ve founded four technology companies. Out of those four, one was successfully acquired by an American company in a deal valued at around $100 million, one was shut down, and two are still active and growing. In every company I founded, beyond being a co-founder, I also held senior management roles, including CEO positions.

During my career, I completed two significant relocations: the first to Brazil, and the second to Boston in 2010. It was in Boston that I was first exposed to the U.S. real estate market, which led me to enter the world of real estate investment and entrepreneurship.

Today, I focus all my time and energy on multifamily real estate projects in Boston, which I lead together with a close friend and partner who lives there, in collaboration with a local team through the company we founded, Boston Properties. This activity has been running for nearly 15 years. We manage assets valued at approximately $60 million, and I’ll be happy to share the experience I’ve accumulated along the way.

How my tech background influences the way I manage real estate

At first glance, the transition from technology to real estate may seem like a sharp change in direction. In practice, however, I manage real estate exactly the same way I managed technology companies.

Not as a hobby.
Not as a passive investment.
But as a complex business that requires processes, control, and precise decision-making.

In the tech world, I learned several principles that continue to guide me at Boston Properties:

1. Data before intuition

Real estate is full of “gut feelings”:
A neighborhood that feels right, a property that looks promising, a story that sells well.

But just like in startups, feelings are not enough.

I make decisions based on:

Long-term occupancy data

Comparable market analysis

Rental trends—not just current rent levels

Actual maintenance costs, not estimates

Asset performance relative to itself, not only to the market

Conversations with local brokers who have no stake in the deal

Data doesn’t replace experience—it sharpens it.

2. Processes beat brilliant people

In startups, I learned that great people without solid processes create chaos. The same applies to real estate.

Strong multifamily management is built on:

Structured tenant onboarding processes

Clear maintenance standards

Ongoing rent collection monitoring

Systematic handling of recurring issues

Less firefighting, more prevention.

3. Measure, measure, measure

What isn’t measured isn’t managed.

This is a tech cliché, but it’s even more true in real estate.

I measure:

Response times for maintenance issues

Budget deviations

The impact of renovations on NOI

That’s how you know what actually works—and what just feels right.

4. Scale doesn’t mean “more properties”

In tech, scale means a system that continues to work as it grows.
In real estate, it’s no different.

I don’t ask:
“How many properties do we own?”
But rather:
“Can our system handle another property without breaking?”

If the answer is no, the next deal is a risk—not an opportunity. First, you strengthen the infrastructure. Then you grow.

5. Transparency as the foundation of trust

Technology taught me that users and investors don’t expect perfection—they expect honesty.

The same is true in real estate:

Regular updates

Presenting problems alongside solutions

Direct, clear communication

Trust isn’t built through polished presentations. It’s built through responsible, consistent management over time.

At the end of the day, real estate is a people business—but it’s managed far better when supported by strong technological and managerial infrastructure. My tech background doesn’t turn real estate into a startup. It simply helps me run it like a serious business—and in my view, that’s the difference between owning assets and building a real estate operation that lasts over time.