The Power Of Focus

Focus is critical for effective learning, problem solving, and achieving your goals — whether in school, in your career, or in personal relationships.

It leads to better time management, higher efficiency, and better results.

When we first entered the real estate world, we were overwhelmed by the sheer number of opportunities and strategies.

We wanted to do everything!

Flips

BRRRR

Apartment buildings

Land development

Passive investing

Rent-to-own

Conversions

Student housing

Co-living

Airbnb…

But in reality?

We did nothing.

We jumped from one strategy to the next, trying to do everything at once — and got nowhere.

Then we met someone who showed us the power of focus:

This woman focused only on single-family-to-duplex conversions.

She would buy single-family homes with investor money, add a secondary suite to increase value, rent out both units, refinance through the bank, and return the investors’ money — with interest.

We loved the simplicity and decided to focus on that one thing only.

It worked!

We were highly successful — both for ourselves and our investors.

Why?

Because we directed all our energy and resources into one strategy.

Time for the next level:

We mastered that space and decided to try multifamily apartment buildings.

The plan: add value, refinance, and repeat (just like BRRRR, but on a bigger scale).

We spent a lot of time on it.

We submitted offers, negotiated for over a year on a 32-unit building — but nothing closed.

Why?

We lost our focus again.

We started exploring self-storage, land development, U.S. investments, Costa Rica…

We drifted and stopped progressing.

So we stopped and asked ourselves:

What matters most right now? → Cash flow

Where can we find good cash flow? → The U.S.

Which strategies deliver strong cash flow? → Co-living and Airbnb

Which one is more stable and government-friendly? → Co-living (it provides affordable housing)

Back to focus:

We focused solely on co-living homes.

After studying U.S. markets, we started building shared living properties that house 7 unrelated individuals — giving us exactly what we wanted: stable, predictable cash flow.

Final thoughts:

If you have the money, the team, and know how to delegate, you can do multiple things at once.

But for most solo investors (like us at the beginning), it’s very difficult to excel in multiple areas at once.

Start with one strategy.

Master it.

Only then move to the next level.